Crozier Remakes: Alcohol Posters Done Right

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Making effective posters about alcohol responsibility can be a tricky task, especially when you want them to be relatable and memorable, and at least a little bit hip. Posters aimed at First-Years, specifically the “You’re Not You When You’re Wasted” campaign, have demonstrated this difficulty: although the intent behind them was to promote student safety, the execution, while well designed graphically, left something to be desired, with somewhat convoluted and problematic narratives. A recent Crozier meeting, however, proved that posters about drinking don’t have to be complicated to get a point across.

According to Crozier managers Madi Thompson, ’16 and Anna Cohen, ’16, the administration responsible for the “You’re Not You When You’re Wasted” posters was very receptive to issues they expressed. “They actually encouraged us to make our own posters, which was cool,” said Thompson. Cohen added that the intent of the posters had not been to offend students, and that the mission behind them was admirable, if somewhat flawed, for example, the poster depicting a girl who was “videoed twerking at Old Kenyon” (which was then supposedly sent out over AllStu). The focus is on her embarrassing drunk dancing video, instead of the fact that someone in this fictional narrative took a video of her dancing without her consent, which is both harassment and as such, potentially a violation of the Sexual Misconduct Policy. Furthermore, the tagline, “You’re Not You When You’re Drunk,” seems to provide room to excuse unacceptable behavior, which takes away from the impact of the message. The Crozier “remade” posters focus in on what is important when it comes to alcohol: knowing your limits and comfort levels when drinking, and remembering that alcohol is never an excuse for nonconsensual behaviors. And that’s what’s up.

Crozier meetings are at 7 o’clock on Sundays at the Crozier Center for Women. All are welcome.

3 responses

  1. I find the narrative of Crozier’s finding narratives problematic problematic. This oversimplifies the issue into one of consent when it is really about love, free love. We will never be whole if we do not love, love all.

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