We are Experiencing a Spicy Chips Renaissance

Image by Hanna Washburn ’14

While the Market does not currently have EXTREME Buffalo-flavored Pringles, the shelves at Walmart have shown a demonstrable resurgence of spicy flavored chips. Do you remember the highly reported spicy chip flavor trend in 2010? Well, the trend is back, and this time the spice we’re seeing is exotic. Doritos, Takis, Lays, Cheetos, and other off-market potato chip brands that I didn’t take pictures of are all offering at least one exotic spicy or hot option. I bet the London Olympics caused this outpouring of international love. Let the Orientalist bullshit (OBS) begin!

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